I’m considering taking my cable box in to Time Warner tomorrow and canceling my cable (but not my internet). I watch TV too mindlessly, and I pay a lot for really only a handful of shows that I watch with any regularity. And those I can actually watch on the internet; anything else, I can get through Netflix.
I figure I can save myself $60 a month doing this, and if I switch to a prepaid cell phone, I can save another $25 and be free of Verizon’s yoke (they keep calling me to get me into another 2-year contract. Um, no).
And maybe, just maybe, I’ll start knitting again for real.
Is anyone else quite as intensely irritated by all those Christmas luxury car and jewelry ads? And do people actually *give* luxury vehicles and significant pieces of jewelry for Christmas?
That’s been the marketing strategy of McDonald’s for years, and a new study shows that it’s paying off in spades with preschoolers.
Preschoolers preferred the taste of burgers and fries when they came in McDonald’s wrappers over the same food in plain wrapping, U.S. researchers said, suggesting fast-food marketing reaches the very young.
“Overwhelmingly, kids chose the one that they perceived was from McDonald’s,” said obesity prevention expert Dr. Thomas Robinson of the Stanford University School of Medicine, whose work appears in the Archives of Pediatrics & Adolescent Medicine.
While prior studies have looked at the impact of individual ads on kids, Robinson and colleagues set out to study the overall influence of a company’s brand — based on everything from advertising to toy premiums and word of mouth.
Continue reading ‘Get ‘em while they’re young, and they’re yours for life’
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