We’re selling naming rights to subway stations now?
If a $4 million deal is approved on Wednesday, the nexus of subway stops at Atlantic Avenue, Pacific Street and Flatbush Avenue in Downtown Brooklyn will add an additional name to its already lengthy title: Barclays.
This may seem odd, since Barclays is a bank based in London with offices in Manhattan, and the only Barclay Street on the city map is not even in Brooklyn. (It’s in Manhattan, in the financial district.)
Oh, but guess who’s behind this little deal?
There will, however, soon be a Barclays Center, the sports arena planned as the focal point of the Atlantic Yards project, and the developer, Forest City Ratner, has agreed to pay the transportation authority $200,000 a year for the next 20 years to rename one of the oldest and busiest stations in the borough.
I might have known. The MTA and Forest City Ratner are awfully cozy these days. And the Times blithely rolls along with cute little gosh-that’s-a-mouthful jokes and largely uncritical coverage of the massive boondoggle that is Atlantic Yards.
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